What do WhatsApp messages cost on Samvaads?

Two costs are involved. Your Samvaads plan covers the workspace: the inbox, templates, campaigns, journeys, and AI. Meta charges for WhatsApp Business messages themselves, and the rate depends on the kind of message (marketing, utility, or authentication, for example) and the country you are sending to. Replies inside an open customer service window are treated differently from business-started messages.

Meta changes these rates from time to time, so check its current rate card before planning a large campaign. We go through how fees are billed for your account when we set up your WhatsApp number.