How to send a WhatsApp campaign that respects consent
A campaign is only as good as the replies it gets handled. Because campaign replies land in the same inbox as every other conversation, your team can answer them in context, and an AI agent can take the routine ones.
What you need
- WhatsApp connected, with at least one approved marketing template
- Contacts imported, with their consent preferences recorded
- A plan that includes campaigns
Steps
Build the segment
Filter contacts by fields, tags, or activity and save it as a segment. Segments keep themselves up to date as contacts change.
Respect consent
Customers choose what they hear about on their own preferences page. Campaigns skip anyone who opted out of that kind of message.
Pick or create the template
Choose an approved template. Carousels show several products with their own images and buttons; Flows let customers book or fill a form without leaving WhatsApp.
Check the quality rating
Each template’s quality rating sits beside it. If it is dropping, fix the template before sending to a large audience.
Schedule and send
Send now or schedule it. Start with a smaller slice of the segment if this is a new template.
Handle the replies
Replies arrive in the inbox, linked to the campaign. Route them to sales, or let an AI agent answer the common questions first.
Frequently asked questions
Can we send the same campaign on SMS and email?
Yes. Campaigns send on WhatsApp, SMS, and email, with a drag-and-drop builder for email.
How do follow-ups work after the campaign?
Use a customer journey: contacts enter on an event, such as replying or clicking, and the journey waits, branches, and sends for you.
Want us to set it up with you?
Early customers onboard with our team beside them.